Maksim Tonyushkin

Digital and Strategy Coordinator at the Union of European Clubs

Brussels, Belgium

I work on European policy communications: turning policy text/ideas into video explainers, articles and interactive web tools, in short easy to follow narratives. This could be an interactive map of EU-funded cycling projects or the UEC's Player Development Reward simulator. I turn complex things into something people can understand on their own terms.

Experience

Digital and Strategy Coordinator

Union of European Clubs · Full-time · Brussels

  • Video explainers, articles and social content on the UEC's policy work.
  • Member communications, the website and the annual UEC Football Forum.
  • Recruiting new member clubs.
  • Built the Player Development Reward simulator as a volunteer before joining. Its projections were covered by EFE, Mundo Deportivo and Croatian media.

Player Development Reward simulator

Communications Trainee

European Cyclists' Federation · Brussels

  • Wrote, shot and produced educational videos for YouTube and Reels (Instagram, Facebook, LinkedIn), translating policy papers on affordable housing into an engaging video format.
  • Built interactive tools in WordPress and HTML/CSS/JS: maps, alluvial flow charts and scrollytelling, including an interactive map of EU-funded cycling projects.
  • Worked on campaigns on affordable housing, ERDF funding, the MFF and corporate vehicles.
  • Newsletter writing, and the analysis behind a strategic pivot that increased readership tenfold.

Lower Rents, More Bikes: The Economic Case Against Parking Mandates

Co-Founder

Startup Stories · Self-employed

  • Interviewed company founders, then wrote, edited and promoted the videos.
  • Told the stories of entrepreneurs in Belgium to inspire fellow students to give entrepreneurship a try.

First episode YouTube channel

Project Management Assistant

Voices of the World · Part-time · Brussels

  • Wrote and submitted grant applications to EU and international funds (Erasmus+, CERV and others).
  • Managed daily operations and international partnerships to deliver project results.
  • Delivered a multilingual Python training course in English and French for learners with migrant backgrounds.
  • Revamped the website and social media presence; created and managed multimedia content.

Education

Advanced Master of Artificial Intelligence

KU Leuven · Speech and Language Technology · Part-time

Courses: Fundamentals of AI; Machine Learning & Inductive Inference; Natural Language Processing; Computational Linguistics; Scripting Languages; AI Ethics & Regulation; Data Mining.

Master of Business Administration, cum laude

KU Leuven · International and European Relations

Thesis (16/20): Examining Non-Alcoholic Beer Perceptions in New England, USA. A Q-Methodological Approach to Consumer Subjectivities.

Courses: International and European Relations; Location Theory & EU Regional Policy; Policy Evaluation; Policy, Economy & Society; Business Research Methods.

Erasmus+ Exchange

Ludwig-Maximilians-Universität München

Courses across the business, economics and political science faculties, including European Integration, alongside intensive German.

BSc Business Administration, cum laude

KU Leuven

Thesis (15/20): From Skepticism to Synergy. Recommendations for Facilitating Flemish Student Participation in a Cross-Border Alternance Initiative.

Longmeadow High School

Longmeadow, Massachusetts

Languages

Honours & awards

John X. Lynch Award

Longmeadow High School

Sole recipient, for dedication to journalism and the student paper.

Congress-Bundestag Youth Exchange Scholarship

U.S. Department of State

State Department-sponsored German language course and citizen diplomat training, held remotely due to the pandemic.

Engineering for You Video Contest

National Academy of Engineering

Won the national middle school prize; the video was screened at the NAE's national convention.

Volunteering

Animator and Sports Coach

Depauw English/Dutch Language Camp

Taught Belgian teens English through weeklong immersion, tailoring activities to their levels and interests.

Volunteer

Key Club International

Contact

Best reached by email: tonyushkin@maksim.brussels